India’s wellness industry is witnessing a novel integration of ancient practices with modern technology. The Nada Yoga Research Institute (NYRI), under the Sanatan Wisdom Foundation, is pioneering a data-driven approach to mantra-based therapy, garnering attention from CSR and ESG stakeholders.
Located in Bhopal, NYRI employs biometric tools such as EEG and HRV monitoring to study the effects of specific mantras on stress, sleep quality, and emotional stability. The institute aims to establish evidence-based protocols that align with preventive healthcare initiatives.
“We are translating tradition into measurable therapeutic frameworks,” said Devrishi, Principal Research Advisor at NYRI. The institute’s work aligns with the Ministry of AYUSH’s push for integrative health models and fits within Schedule VII of the Companies Act, making it a viable partner for CSR initiatives.
NYRI’s offerings include low-cost, scalable wellness programs, mobile ‘Sonic Retreat’ units for rural outreach, and scientifically validated Vedic practices. These initiatives provide measurable outcomes, appealing to companies seeking traceable social ROI.
The global wellness market, valued at $4.3 billion in 2022, is projected to reach $6.3 billion by 2027, according to the Global Wellness Institute. NYRI’s integration of traditional knowledge with modern metrics positions it well within this growing sector.
For corporates, NYRI offers custom CSR MoUs, tax benefits under Section 80G, access to wellness data, and visibility in health policy networks. As India explores culturally resonant health solutions, NYRI stands at the intersection of tradition and innovation.
